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The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
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Marketing Warfare, Al Ries, Jack Trout
- Language
- Released
- 1986
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Warfare
- Language
- English
- Authors
- Al Ries, Jack Trout
- Publisher
- Plume Books
- Released
- 1986
- Format
- Paperback
- ISBN10
- 0452258618
- ISBN13
- 9780452258617
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Wars, Marketing & Sales, Entrepreneurship
- Rating
- 4.1 out of 5
- Description
- The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.