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Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
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The Strategy Process, Henry Mintzberg, James Brian Quinn
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Strategy Process
- Language
- English
- Authors
- Henry Mintzberg, James Brian Quinn
- Publisher
- Prentice Hall
- Released
- 1991
- Format
- Paperback
- ISBN10
- 0138538131
- ISBN13
- 9780138538132
- Series
- Rating
- 4.05 out of 5
- Description
- Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.