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The Strategy Process

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Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.

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The Strategy Process, Henry Mintzberg, James Brian Quinn

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Released
1991
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(Paperback)
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4.1
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59 Ratings

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