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Parameters
- 208 pages
- 8 hours of reading
More about the book
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
Book purchase
All Marketers are Liars, Seth Godin
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Seth Godin
- Publisher
- Penguin
- Released
- 2005
- Format
- Hardcover
- Pages
- 208
- ISBN10
- 1591841003
- ISBN13
- 9781591841005
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Psychological Topics, Marketing & Sales, Entrepreneurship
- Original title
- All marketers are liars
- Rating
- 3.9 out of 5
- Description
- Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.