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More about the book
A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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- Language
- English
- Authors
- David Ogilvy
- Publisher
- Multimedia Publications
- Released
- 1983
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Self-Help, Psychological Topics, Psychology, Professional Literature, Entrepreneurship, Writing, Communication, Advertising and Promotion
- First published
- 1983
- Original title
- Ogilvy on Advertising
- Rating
- 4.15 out of 5
- Description
- A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.