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Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
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How to Write a Marketing Plan, John Westwood
- Language
- Released
- 2022
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- (Paperback)
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- Title
- How to Write a Marketing Plan
- Language
- English
- Authors
- John Westwood
- Publisher
- Kogan Page Ltd
- Released
- 2022
- Format
- Paperback
- ISBN10
- 1398605689
- ISBN13
- 9781398605688
- Category
- Business and Economics
- Description
- Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.