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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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International marketing, Michael Czinkota, Ilkka A. Ronkainen
- Language
- Released
- 2013
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- (Paperback)
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