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International marketing

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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

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International marketing, Michael Czinkota, Ilkka A. Ronkainen

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Released
2013
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Language
English
Released
2013
Format
Paperback
Pages
688
ISBN10
1133588395
ISBN13
9781133588399
Series
Rating
3.95 out of 5
Description
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!