Sold out
Parameters
- 704 pages
- 25 hours of reading
More about the book
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Book purchase
International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.