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- 704 pages
- 25 hours of reading
More about the book
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Book purchase
International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Michael Czinkota, Ilkka A. Ronkainen
- Publisher
- Thomson South-Western
- Released
- 2004
- Format
- Paperback
- Pages
- 704
- ISBN10
- 0324282893
- ISBN13
- 9780324282894
- Series
- Rating
- 3.95 out of 5
- Description
- Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.