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Parameters
- 704 pages
- 25 hours of reading
More about the book
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Book purchase
International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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