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- 72 pages
- 3 hours of reading
More about the book
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Book purchase
Exploring Corporate Strategy, Gerry Johnson
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Gerry Johnson
- Publisher
- Pearson Education
- Released
- 2009
- Format
- Paperback
- Pages
- 72
- ISBN10
- 0273731556
- ISBN13
- 9780273731559
- Series
- Rating
- 4 out of 5
- Description
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.