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- 562 pages
- 20 hours of reading
More about the book
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
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Exploring Corporate Strategy, Gerry Johnson, Kevan Scholes
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Gerry Johnson, Kevan Scholes
- Publisher
- Longman
- Released
- 2010
- Format
- Paperback
- Pages
- 562
- ISBN13
- 9780273737001
- Series
- Rating
- 4 out of 5
- Description
- This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.