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Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management.
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Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Publisher
- Pearson Education Limited
- Released
- 2005
- Format
- Paperback
- ISBN10
- 0273687344
- ISBN13
- 9780273687344
- Series
- Rating
- 4 out of 5
- Description
- Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management.