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Buyology

How Everything We Believe about Why We Buy Is Wrong

Book rating

3.8
(11682)

More about the book

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

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Buyology, Martin Lindstrom

Language
Released
2008
product-detail.submit-box.info.binding
(Paperback),
Book condition
Damaged
Price
€12.70

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3.8
Very Good
11682 Ratings

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