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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
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Serious Creativity : Using the Power of Lateral Thinking to Create New Ideas, Edward de Bono
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Edward de Bono
- Publisher
- HarperCollins
- Released
- 1996
- Format
- Hardcover
- Pages
- 352
- ISBN10
- 0006379583
- ISBN13
- 9780006379584
- Series
- Tags
- Non-Fiction, Art & Culture, Social Sciences, Business, Self-Help, Psychological Topics, Philosophical Topics, Philosophy, Personal Growth, Design
- Original title
- Serious creativity
- Rating
- 3.95 out of 5
- Description
- Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.