Parameters
- 352 pages
- 13 hours of reading
More about the book
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
Book purchase
Serious Creativity : Using the Power of Lateral Thinking to Create New Ideas, Edward de Bono
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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