You'll get the exact copy in the photo
More about the book
For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Book purchase
Market-Based Management, Roger J. Best
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €2.93
Payment methods
We’re missing your review here.
- Subtitle
- Strategies for growing customer value and profitability
- Language
- English
- Authors
- Roger J. Best
- Publisher
- Pearson Prentice Hall
- Released
- 2005
- Format
- Paperback
- Pages
- 528
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Series
- Rating
- 3.7 out of 5
- Description
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.