Explore the latest books of this year!
Bookbot

Market-Based Management

Strategies for Growing Customer Value and Profitability

Book rating

Parameters

  • 545 pages
  • 20 hours of reading

More about the book

This text focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

Book purchase

Market-Based Management, Roger J. Best

Language
Released
2009
product-detail.submit-box.info.binding
(Paperback)
No longer available.
or
View available edition

Payment methods

3.7
Very Good
50 Ratings

We’re missing your review here.