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This text focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
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Market-Based Management, Roger J. Best
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Strategies for Growing Customer Value and Profitability
- Language
- English
- Authors
- Roger J. Best
- Publisher
- Pearson
- Released
- 2009
- Format
- Paperback
- Pages
- 545
- ISBN10
- 0138133964
- ISBN13
- 9780138133962
- Series
- Rating
- 3.7 out of 5
- Description
- This text focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.