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This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
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Even more offensive marketing, J. Hugh Davidson
- Language
- Released
- 1997
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- (Paperback)
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- Language
- English
- Authors
- J. Hugh Davidson
- Publisher
- Penguin
- Released
- 1997
- Format
- Paperback
- ISBN10
- 0140256911
- ISBN13
- 9780140256918
- Series
- Rating
- 2.85 out of 5
- Description
- This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.