Sold out

The New Marketing Paradigm

Integrated Marketing Communications

Authors

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

The New Marketing Paradigm, Robert F. Lauterborn, Stanley I. Tannenbaum, Don E. Schultz

We’ll email you as soon as we track it down.

3.4

Okay

24 Ratings

We’re missing your review here.

Title: The New Marketing Paradigm
Subtitle: Integrated Marketing Communications
Language: English
Authors: Robert F. Lauterborn, Stanley I. Tannenbaum, Don E. Schultz
Publisher: McGraw-Hill
Released: 1996
Format: Paperback
Pages: 240
ISBN10: 0844234524
ISBN13: 9780844234526
Series
Tags: Non-Fiction, Business, Business & Management, Marketing & Sales
Rating: 3.4 out of 5
Description: Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.