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Promotional Strategy. Managing the Marketing Communications Process

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This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

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Promotional Strategy. Managing the Marketing Communications Process, James F. Engel, Thomas C. Kinnear, Martin R. Warshaw

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Title: Promotional Strategy. Managing the Marketing Communications Process
Language: English
Authors: James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
Publisher: Irwin
Format: Hardcover
Series
Tags: Non-Fiction, Business, Business & Management, Marketing & Sales, Marketing and PR
Description: This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.