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Parameters
- 640 pages
- 23 hours of reading
More about the book
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
Book purchase
Promotional Strategy, James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Promotional Strategy
- Subtitle
- Managing the Marketing Communications Process
- Language
- English
- Publisher
- Richard D. Irwin
- Released
- 1991
- Format
- Hardcover
- Pages
- 640
- ISBN10
- 0256114080
- ISBN13
- 9780256114089
- Series
- Description
- This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.