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- 240 pages
- 9 hours of reading
More about the book
Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.
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Differentiate or Die, Jack Trout
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Differentiate or Die
- Subtitle
- Survival in Our Era of Killer Competition
- Language
- English
- Authors
- Jack Trout
- Publisher
- Wiley
- Released
- 2001
- Format
- Paperback
- Pages
- 240
- ISBN10
- 0471028924
- ISBN13
- 9780471028925
- Series
- Rating
- 4 out of 5
- Description
- Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.