Parameters
- 240 pages
- 9 hours of reading
More about the book
Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.
Book purchase
Differentiate or Die, Jack Trout
- Language
- Released
- 2001
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