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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
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Marketing Management and Strategy, Peter Doyle, Phillip Stern
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Peter Doyle, Phillip Stern
- Publisher
- Pearson
- Released
- 2006
- Format
- Paperback
- Pages
- 482
- ISBN10
- 0273693980
- ISBN13
- 9780273693987
- Series
- Rating
- 3.3 out of 5
- Description
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.