Marketing Management and Strategy
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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
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Marketing Management and Strategy, Peter Doyle, Phillip Stern
- Language
- Released
- 2006
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- Title
- Marketing Management and Strategy
- Language
- English
- Authors
- Peter Doyle, Phillip Stern
- Publisher
- Pearson
- Released
- 2006
- ISBN10
- 0273693980
- ISBN13
- 9780273693987
- Category
- Business and Economics
- Description
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.