Marketing management and strategy
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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
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Marketing management and strategy, Peter Doyle
- Language
- Released
- 1994
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- Title
- Marketing management and strategy
- Language
- English
- Authors
- Peter Doyle
- Publisher
- Prentice Hall
- Released
- 1994
- Format
- Paperback
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Category
- Business and Economics, Marketing and PR
- Description
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.