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- 256 pages
- 9 hours of reading
More about the book
In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?
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Free Prize Inside, Seth Godin
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Free Prize Inside
- Subtitle
- !: the next big marketing idea
- Language
- English
- Authors
- Seth Godin
- Publisher
- Penguin
- Released
- 2005
- Format
- Paperback
- Pages
- 256
- ISBN10
- 0141019719
- ISBN13
- 9780141019710
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Economics, Leadership, Finance
- Rating
- 3.85 out of 5
- Description
- In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?