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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
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The 22 Immutable Laws of Marketing, Al Ries, Jack Trout
- Language
- Released
- 1994
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- (Paperback)
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