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The 22 Immutable Laws of Marketing

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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

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The 22 Immutable Laws of Marketing, Al Ries, Jack Trout

Language
Released
1994
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(Paperback)
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4.1
Very Good
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Language
English
Publisher
Profile Books
Released
1994
Format
Paperback
ISBN10
1861976100
ISBN13
9781861976109
Series
Original title
The 22 immutable laws of marketing
Rating
4.05 out of 5
Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.