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Parameters
- 432 pages
- 16 hours of reading
More about the book
"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
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Marketing Communications, John Egan
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- John Egan
- Released
- 2023
- Format
- Hardcover
- Pages
- 432
- ISBN13
- 9781529781205
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Legal Topics, Law, Marketing & Sales
- Rating
- 3.5 out of 5
- Description
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.