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Parameters
- 432 pages
- 16 hours of reading
More about the book
"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Book purchase
Marketing Communications, John Egan
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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