Sold out
More about the book
"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Book purchase
Marketing communications, John Egan
- Language
- Released
- 2015
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Language
- English
- Authors
- John Egan
- Publisher
- Sage
- Released
- 2015
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Legal Topics, Law, Marketing & Sales
- Rating
- 3.5 out of 5
- Description
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.