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This award-winning textbook offers essential concepts and tools for marketing in a digital age, with a focus on digital and social media. The updated second edition addresses Covid-19's impact on consumer behavior and emphasizes sustainability, diversity, and inclusion. It includes over 30 case studies, critical thinking questions, and online resources for instructors.
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Principles of Marketing for a Digital Age, Tracy L. Tuten
- Language
- Released
- 2023
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- (Hardcover)
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