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- 496 pages
- 18 hours of reading
More about the book
This award-winning textbook offers essential concepts and tools for marketing in a digital age, with a focus on digital and social media. The updated second edition addresses Covid-19's impact on consumer behavior and emphasizes sustainability, diversity, and inclusion. It includes over 30 case studies, critical thinking questions, and online resources for instructors.
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Principles of Marketing for a Digital Age, Tracy L. Tuten
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Tracy L. Tuten
- Released
- 2023
- Format
- Hardcover
- Pages
- 496
- ISBN13
- 9781529779806
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Legal Topics, Other Textbooks, Law
- Rating
- 4.75 out of 5
- Description
- This award-winning textbook offers essential concepts and tools for marketing in a digital age, with a focus on digital and social media. The updated second edition addresses Covid-19's impact on consumer behavior and emphasizes sustainability, diversity, and inclusion. It includes over 30 case studies, critical thinking questions, and online resources for instructors.