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Parameters
- 496 pages
- 18 hours of reading
More about the book
This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.
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Principles of Marketing for a Digital Age, Tracy L. Tuten
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Tracy L. Tuten
- Publisher
- Sage Publications
- Released
- 2022
- Format
- Paperback
- Pages
- 496
- ISBN13
- 9781526423344
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Legal Topics, Other Textbooks, Law
- Rating
- 4.75 out of 5
- Description
- This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.