The book is currently out of stock
More about the book
This textbook explores modern brand management and innovation, emphasizing the interaction and co-creation between companies and consumers in today's market.
Book purchase
Brand Management, Pinar Cankurtaran, Michael Beverland
- Language
- Released
- 2024
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.