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- 440 pages
- 16 hours of reading
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This textbook explores modern brand management and innovation, emphasizing the interaction and co-creation between companies and consumers in today's market.
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Brand Management, Pinar Cankurtaran, Michael Beverland
- Language
- Released
- 2024
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Management
- Language
- English
- Authors
- Pinar Cankurtaran, Michael Beverland
- Publisher
- Sage Publications Ltd
- Released
- 2024
- Format
- Paperback
- Pages
- 440
- ISBN13
- 9781529616972
- Series
- Description
- This textbook explores modern brand management and innovation, emphasizing the interaction and co-creation between companies and consumers in today's market.