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This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
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Principles of Marketing, Frances Brassington, Stephen Pettitt
- Language
- Released
- 2003
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- (Paperback)
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- Language
- English
- Authors
- Frances Brassington, Stephen Pettitt
- Publisher
- Prentice Hall
- Released
- 2003
- Format
- Paperback
- ISBN10
- 0273657917
- ISBN13
- 9780273657910
- Series
- Rating
- 3.25 out of 5
- Description
- This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.