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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing the chasm second edition by Geoffrey A. Moore, Geoffrey Moore
- Language
- Released
- 1999
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- Title
- Crossing the chasm second edition by Geoffrey A. Moore
- Language
- English
- Authors
- Geoffrey Moore
- Released
- 1999
- ISBN10
- 1841120634
- ISBN13
- 9781841120638
- Category
- Motivation and Self-help
- Description
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.