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- 256 pages
- 9 hours of reading
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing the Chasm, Geoffrey Moore
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Crossing the Chasm
- Language
- English
- Authors
- Geoffrey Moore
- Publisher
- Collins Business Essentials
- Released
- 2006
- Format
- Paperback
- Pages
- 256
- ISBN10
- 0060517123
- ISBN13
- 9780060517120
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Self-Help, Technology, Management & HR, Leadership, Entrepreneurship
- Rating
- 4 out of 5
- Description
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.