Sold out
Book rating
Parameters
- 223 pages
- 8 hours of reading
More about the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
Book purchase
Crossing the Chasm, Geoffrey Moore
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Crossing the Chasm
- Subtitle
- Marketing and Selling Technology Products to Mainstream Customers
- Language
- English
- Authors
- Geoffrey Moore
- Publisher
- HarperCollins
- Released
- 1991
- Format
- Hardcover
- Pages
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Self-Help, Technology, Management & HR, Leadership, Entrepreneurship
- Rating
- 4 out of 5
- Description
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.