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Combining current personal selling processes with practical sales management practices, this book presents content in an engaging manner for both students and instructors. It emphasizes the importance of building successful relationships and creating value for customers, making it a valuable resource for aspiring sales professionals.
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Contemporary Selling, Greg W. Marshall, Mark W Johnston
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Contemporary Selling
- Subtitle
- Building Relationships, Creating Value
- Language
- English
- Authors
- Greg W. Marshall, Mark W Johnston
- Publisher
- Routledge
- Released
- 2021
- Format
- Paperback
- Pages
- 436
- ISBN13
- 9780367435172
- Category
- Business and Economics
- Description
- Combining current personal selling processes with practical sales management practices, this book presents content in an engaging manner for both students and instructors. It emphasizes the importance of building successful relationships and creating value for customers, making it a valuable resource for aspiring sales professionals.