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Key Account Management
A complete action kit of tools & techniques for achieving profitable key supplier status
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CD-ROM contains: a KAM planning document and a software package for all-important key account identification and selection matrix described in Chapter 20.
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Key Account Management, Peter Cheverton
- Language
- Released
- 2001
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- (Paperback)
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- Subtitle
- A complete action kit of tools & techniques for achieving profitable key supplier status
- Language
- English
- Authors
- Peter Cheverton
- Publisher
- Kogan Page
- Released
- 2001
- Format
- Paperback
- Pages
- 352
- ISBN10
- 074943595x
- ISBN13
- 9780749435950
- Series
- Rating
- 3.45 out of 5
- Description
- CD-ROM contains: a KAM planning document and a software package for all-important key account identification and selection matrix described in Chapter 20.