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Interdisciplinary approaches from marketing, branding, and media studies illuminate the commercial and ethical implications of marketing within the fashion industry. This book offers a thorough exploration of how marketing strategies influence fashion, providing insights into both the promotional aspects and the critical challenges faced by the industry.
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Fashion Marketing and Communications, Olga Mitterfellner
- Language
- Released
- 2024
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- (Paperback)
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- Title
- Fashion Marketing and Communications
- Subtitle
- Theory and Practice Across the Fashion Industry
- Language
- English
- Authors
- Olga Mitterfellner
- Publisher
- Taylor & Francis Ltd
- Released
- 2024
- Format
- Paperback
- Pages
- 316
- ISBN13
- 9781032582320
- Category
- Business and Economics
- Description
- Interdisciplinary approaches from marketing, branding, and media studies illuminate the commercial and ethical implications of marketing within the fashion industry. This book offers a thorough exploration of how marketing strategies influence fashion, providing insights into both the promotional aspects and the critical challenges faced by the industry.