Sold out
Parameters
- 890 pages
- 32 hours of reading
More about the book
Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing.
Book purchase
Marketing Research : An Applied Orientation, Naresh K. Malhotra
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Language
- English
- Authors
- Naresh K. Malhotra
- Publisher
- Prentice Hall
- Released
- 1996
- Format
- Hardcover
- Pages
- 890
- ISBN10
- 0131257331
- ISBN13
- 9780131257337
- Series
- Rating
- 3.6 out of 5
- Description
- Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing.