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- 835 pages
- 30 hours of reading
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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.
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Marketing Research : An Applied Approach, Naresh K. Malhotra, David F. Birks
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Naresh K. Malhotra, David F. Birks
- Publisher
- Financial Times Prentice Hall
- Released
- 2007
- Format
- Paperback
- Pages
- 835
- ISBN10
- 0273706896
- ISBN13
- 9780273706892
- Series
- Rating
- 3.6 out of 5
- Description
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.