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The New Strategic Selling

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This edition helps the reader learn how to: identify the four real decision makers in a corporate labyrinth; prevent sabotage by an internal deal-killer; make a senior executive eager to meet; avoid closing a poor deal; and avoid the most common error when dealing with the competition.

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The New Strategic Selling, Stephen E. Heiman, Tad Tuleja, Diane Sanchez

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1998
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