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Parameters
- 264 pages
- 10 hours of reading
More about the book
Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
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Fashion Brands, Mark Tungate
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Hardcover)
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