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- 228 pages
- 8 hours of reading
More about the book
This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
Book purchase
Fashion Brands (3rd Edition) : Branding Style from Armani to Zara, Mark Tungate
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Mark Tungate
- Publisher
- KoganPage
- Released
- 2015
- Format
- Paperback
- Pages
- 228
- ISBN10
- 0749464461
- ISBN13
- 9780749464462
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Marketing & Sales, Fashion Themes, Fashion
- Rating
- 3.85 out of 5
- Description
- This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.