Sold out
Parameters
- 767 pages
- 27 hours of reading
More about the book
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
Book purchase
Cases in Marketing Management (4th Edition), Kenneth L. Bernhardt, Thomas C. Kinnear
- Language
- Released
- 1988
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Language
- English
- Publisher
- BPI
- Released
- 1988
- Format
- Paperback
- Pages
- 767
- ISBN10
- 0256036764
- ISBN13
- 9780256036763
- Series
- Description
- A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.