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- 464 pages
- 17 hours of reading
More about the book
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.
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The new rules of marketing & PR, David Meerman Scott
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- David Meerman Scott
- Publisher
- John Wiley & Sons Inc
- Released
- 2013
- Format
- Paperback
- Pages
- 464
- ISBN10
- 1118488768
- ISBN13
- 9781118488768
- Series
- Tags
- Non-Fiction, Business, Business & Management, References & Manuals, Marketing & Sales, Communication
- Rating
- 3.85 out of 5
- Description
- Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.