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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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The New Rules of Marketing and PR, David Meerman Scott
- Language
- Released
- 2009
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- (Paperback)
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- Language
- English
- Authors
- David Meerman Scott
- Publisher
- John Wiley & Sons
- Released
- 2009
- Format
- Paperback
- ISBN10
- 0470379286
- ISBN13
- 9780470379288
- Series
- Tags
- Non-Fiction, Business, Business & Management, References & Manuals, Marketing & Sales, Communication
- Rating
- 3.85 out of 5
- Description
- Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.