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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
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Consumer Behavior, Michael R. Solomon
- Language
- Released
- 2011
- Binding
- (Paperback)
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- Title
- Consumer Behavior
- Subtitle
- Buying, Having, and Being - Ninth Edition, Global Edition
- Language
- English
- Authors
- Michael R. Solomon
- Publisher
- Financial Times Prentice Hall
- Released
- 2011
- Format
- Paperback
- Pages
- 680
- ISBN10
- 0273755889
- ISBN13
- 9780273755883
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Marketing & Sales, Consumer Behavior
- Rating
- 3.9 out of 5
- Description
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.